Why I launched my own clothing label
Editor
Earlier this month, I launched the beta version of 13SC Clothing, my new label that tells the narrative of my life through archetypal images. Visual artists, from El Greco, to Frida Kahlo, to Cindy Sherman and Jose Clemente Orozco found the courage to tell stories through painting and photography. I too, have this urge to use images to express the deeper parts of my consciousness. The storytelling I am able to do through the designs of 13SC Clothing is very personal for me. I employ archetypal images. These are the symbols and representations of thepeople, events and figures literally threatened to destroy me. These images will also tell you how I was able to face them, and what happened when I survived. The storytelling in the designs of these tees and streetwear is not concerned with chronology. In other words, you don't have to read the images in a sequence to understand their power. In some other instances you will notice that I am using typography as an image. Since I was a boy, I have experienced synesthesia, where I see letters, words and numbers in particular fixed colors. These designs convey that phenomenon.
I am the designer of most of the images you see on the site. In a few instances, such as in Corazones (by JJ Roberson), I have commissioned artists to tell those stories better (because I do have some limitations in my skill as a visual artist, let's get real).
13SC tees are printed on American Apparel tees that are both athletic, durable, and soft. We ship world wide, and my hope is that when you put that tee on, that something special happens for you and to you. I have many designs to come, and if you have questions about the history of these pieces of art, please be sure to contact me.
13SC Clothing continues to move me forward in my journey as a storyteller. If youhave friends who love fashion, design, literature or the archetypal ideas brought forth by scholars like Carl Jung, please tell them to check out my store at 13SC.net. This is a way you can support this independent artist in a way that is different from simply buying one of my books once every couple of years.
I hope you enjoy the designs, and I hope they encourage you to tell your own story someday.
Cesar Torres
Chicago